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Posts Tagged 'consumers'

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The Key to Long-Term Brand Loyalty in a Crowded Marketplace

Trust is the cornerstone of any successful brand-consumer relationship. According to a study by Edelman, a leading global communications firm, 81% of consumers say they need to be able to trust a brand before they can become loyal to it. Moreover, the same study revealed that a staggering 72% of consumers buy from brands they trust, even if they don't offer the cheapest option.

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